Established by Danna Can in 2001, Can Publicity specializes in full service public relations campaigns in the fitness, fashion, beauty, lifestyle and retail categories. Can’s strategically executed promotions have successfully launched brands and new businesses by generating awareness and effectively building that sought after buzz and recognition with the ultimate goal of increased sales and traffic.

Can Publicity has secured media coverage on both national and local levels including outlets such as The New York Times, USA Today, Associated Press, Allure, People Style Watch, In Style, UsWeekly, Lucky, Life & Style, Self, Women’s Health, Fitness, Revista Selecta, Real Simple, Good Housekeeping, Parenting, National Geographic Kids, Huffington Post, New Beauty, Vanidades, The Today Show, VH1, Fox News Channel, The Miami Herald, Ocean Drive, The Sun Sentinel, Deco Drive and NBC 6 in the Mix to list a few.

In addition to print & broadcast media, Can Publicity works closely with celeb stylists, Instagram influencers and bloggers to procure product placement and coverage.

A Boston native and NYU graduate, Can prides herself on the close relationship she cultivates with clients and media alike. Creative, persuasive and concise writing and pitching skills coupled with unwavering follow up capabilities are the consistent trademarks of a Can campaign. Can is always accessible and her work ethic is summarized by the following:

“The success of my clients is a reflection of my success. I always go the extra mile to ensure a campaign is promoted to satisfaction and completion.”

The majority of Can Publicity clients are referrals from existing clients or by way of media connections.


Press Campaigns with Can Publicity Include the Following Services:

Composition of Press Materials (Press Releases, Company Bios, Etc.)

Continuous Media Outreach to Secure Press Coverage, Product Placement, Profiles & Interviews

Coordination of National Magazine Giveaway Pages

Arrange & schedule One on One Editor & Deskside Appointments

Assistance/ Creation/ Editing for Website Content, Newsletters & Collateral Materials

Outreach to Celebrities and Celebrity Representatives to Gift Celebs with Product

Inclusion in VIP Event Gift Bags & Sponsorship Opportunities

Introductions for Cross Marketing Opportunities & Events, such as Trunk Shows & Event Hosting

Introductions to Social Media Influencers and Like Minded Industry Experts

Select Industries/Clientele:

Fitness/Fashion: Jockey International, Danskin, G-loves, Be Up Active Wear, David Goodman Fur, Anatomie, Essa Style, daed jewels, Renato Armijo, Morgan Miller Shoes

Beauty, Health & Wellness: Bally Fitness, Dr. Sharp Oral Health Care, Fitness Time Gym, Vincent J Salon, AAG Health, Le Petite Spa (children’s day spa), Mod Dog Grooming

Retail: Ever After Miami (luxury bridal), TeaCups Puppies & Boutique, Denny’s Kids (apparel), Lorena’s Worth (luxury consignment boutique), Doggy Studio & Boutique

Food: Tasti D-Lite, Prime Grill, Dorothy’s Deli

Religion: Aventura Turnberry Jewish Center, Tauber Academy